• Crypto and blockchain founders should understand the value of public relations and how it can translate into a strong reputation and leads.
• PR is a marathon, not a race. To win it, founders should come prepared to work hand in hand with their publicist to produce the best results early on.
• Don’t confuse PR and marketing; they are two different things and should be approached differently.
Cryptocurrency and blockchain projects have become increasingly popular in recent years, with more founders and CEOs launching projects every day. As the industry grows, so does the need for effective public relations to build the project’s reputation and create leads. A good public relations strategy is an essential part of any project’s success, and it’s important for founders to understand how to approach it.
First, it’s important for founders to understand the difference between PR and marketing, as they are two separate concepts that need to be approached differently. PR focuses on building relationships with the press and helping the project maintain a positive image. Marketing, on the other hand, is more focused on driving sales and business development. Understanding the difference between the two is important for setting realistic expectations around PR.
Second, founders should come prepared to work with their publicist to produce the best results early on. PR is a marathon, not a race, and it’s important to have patience and realistic expectations. The sooner the founder understands the value of PR and what it looks like, the more effective the results will be. It’s important to work closely with the publicist to craft a message that resonates with the target audience.
Finally, it’s important to remember that PR is a long-term strategy. It takes time to build relationships with the press and to get the right message out. It’s important to be patient and consistent in order to see the best results. A good PR strategy can be invaluable for a project, and it’s important for founders to approach it with knowledge and understanding.